Priority 1 – Unified Visual and Verbal Identity
Objective: Ensure consistency and clarity in all communications, which will help to build a strong and recognizable district brand

• Develop comprehensive branding guidelines and materials

• Provide training and support to build a strong district brand

Action Plan

Year 1

• Conduct a needs assessment to understand the current state of branding across schools and athletic groups

• Initiate a branding committee with school and district stakeholders if a logo refresh is needed at individual schools

• Gather feedback from stakeholders on the school’s branding vision and begin the rebranding process

• Create consistent branding guidelines for each school, the district, and all athletic groups

• Ensure the guidelines cover all necessary aspects, including logos, colors, fonts, and usage rules

• Develop a comprehensive communication plan to introduce the new branding guidelines for all schools and athletic groups

Year 2

• Focus on the digital implementation of new branding standards within the district

• Monitor the implementation process and address any issues or challenges that arise

• Provide ongoing support and training to ensure consistent application of the guidelines

Years 3-5

• Continuously monitor the implementation process and assess the consistency and effectiveness of the branding across all schools and athletic groups

• Update the guidelines as needed to address any gaps or areas for improvement

• Develop a long-term plan to sustain the branding guidelines

• Explore opportunities to further enhance the branding guidelines

Priority 2 – Effective Communication of CS2030
Objective: Effectively communicate CS2030, engage stakeholders, and ensure the successful implementation of the plan over the next five years

• Develop clear and concise communication materials

• Utilize multiple communication channels

• Engage stakeholders throughout the life of CS2030

Action Plan

Year 1

• Create a simplified version of the strategic plan that highlights key priorities and action steps

• Publish CS2030 on the district’s website and ensure it is easily accessible for all families

• Utilize the district’s mass communication system to share the entire plan with the district community

• Conduct surveys and feedback sessions to gather input from stakeholders on the strategic plan

• Establish metrics and benchmarks to measure the effectiveness of communication efforts and make data-driven adjustments

• Distribute printed materials throughout the Collierville community

Year 2

• Conduct additional surveys after the first year to assess the effectiveness of the strategic plan’s implementation

• Monitor the effectiveness of various communication channels by reviewing website and social media analytics

• Continuously update the strategic plan communication materials based on stakeholder feedback

Years 3-5

• Continue to gather feedback from all stakeholders on effectiveness of the strategic plan

• Review the accessibility of the strategic plan and communicate yearly priorities for all aspects of the plan

Priority 3 – Enhanced Communication Strategies
Objective: Employ effective, consistent, and engaging communication with all stakeholders that will foster transparency and collaboration throughout the Collierville Schools community

• Develop and implement a District Strategic Communications Plan

• Enhance digital communication to promote the goals of the district

• Foster two-way communication with stakeholders

Action Plan

Year 1

• Conduct a communication audit to evaluate current practices and identify areas for improvement

• Develop a strategic communications plan with clear goals, target audiences, key messages, and communication channels

• Establish metrics and benchmarks to measure the effectiveness of communication efforts and make data-driven adjustments

• Develop social media procedures and guidelines for the district

Year 2

• Implement the strategic communications plan and track updates on progress

• Gather stakeholder feedback on the effectiveness of district-wide communication efforts and make adjustments as necessary

• Monitor social media analytics and adjust strategies to improve engagement and effectiveness

• Provide ongoing social media support and training to ensure consistent application of established guidelines

Years 3-5

• Continue to gather feedback from all stakeholders on the effectiveness of district-wide communication

• Provide support based on feedback from stakeholders

• Develop a long-term plan to sustain communication efforts, including regular updates to the plan and communication materials

• Explore opportunities to further enhance communication strategies